Inspired by Nicola Formichetti – Elle Collections Magazine Winter 2011

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For the millions of fashion bloggers out there, many of us remain in a sea of anonymity – waiting for a success that might resemble the likes of Scott Schuman, Tommy Ton, Susie Bubble, Byran Boy and the steadily rising number of bloggers that are surfacing into the mainstream. Those that have avoided the digital haze will understand little about those of us who have become digitally dazed as a profession. We’ve had to develop our digital skills and our digital marketing techniques at the same pace as the ever advancing digital technologies that update, reinvent and innovate just to be able to showcase whatever our initial talent might be, that ultimately led us to blog in the first place.

Members of the digitally dazed may frequently come face to face with a lack of understanding, which often leads to the profession being underestimated or scoffed at. In all honesty, before embarking on my Fashion Journalism MA, I had worked significantly in the digital sector and was determined, when I completed my studies, never to work online again. I had this idea in my head that my writing was too good for the likes of WordPress and Blogspot. And even went as far as to publish an article in my magazine Platform, that shunned bloggers. Needless to say, the article said far more about how I felt about my own career at the time than it did about bloggers.

Nicola Formichetti cover shoot

Many a fashion journo have an issue with the bloggers they rub shoulders with at Fashion Week and probably those, like me, who belong to the sea of anonymous bloggers occasionally grow envious of the bloggers that have gained publishing deals, written articles for the likes of Elle or taken photographs for of However, I have just read an interview with Nicola Formichetti in the Elle Collections magazine that has rekindled my pride for being a member of the blogosphere and the social media network that surrounds it. Nicola Formichetti is an active member of Facebook, Tumblr, Twitter and blogs at Nicola Formichetti’s Blog, where he documents his work with his iconic muse Lady Gaga and his Creative Direction at Thierry Mugler.

Elle Collections Magazine, Ben Reardon interviews Nicola Formichetti p84

‘I started to get a huge audience following my work through the digital world of Twitter and Tumblr and you really start to connect with your followers. It’s great because they are always really honest and comment on shoots or videos: ‘Oh, we liked this and we don’t like that.’ It’s not about bitchy students on blogs being nasty – it’s like friends talking to you about work.’ Nicola Formichetti

”That’s the great thing about fashion – it’s constantly changing. I love the fact that there are all these bloggers at fashion shows and people are really bitchy to them; it’s great. I think old people should just be  old and go away. It’s not about being in the industry for ten years anymore – it’s about good ideas.’ Nicola Formichetti

‘I love Tumblr because it’s a digital version of me. You go on Tumblr and whenever you see something cool, you reblog it so it stays in consciousness. It’s like one thing leads to another.’ Nicola Formichetti

When an individual as creative and as relevant as Nicola Formichetti endorses the future and the world of online expression as enthusiastically as it appears he has, the blogosphere no longer seems like a stepping stone, but a home and most importantly – the future.

Be inspired by Nicola Formichetti @




Read Nicola Formichetti’s Interview written by Ben Reardon in Elle Collections Magazine a/w 2011  p84

Happy Blogging. x

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