Perfume Adverts 2010 – The Pungent Smell of too much Perfume
How do you sell a smell?
It is a shame for me to admit that in the times of financial hardship the first charm I will compromise is perfume. I came into the wonderful world of scent particularly late in life. When my friend used to display her empty perfume bottles on a glass shelf as though they were trophies and always ask for a new perfume for Christmas and birthdays I was far more concerned with shoes and jewellery. This never meant however that I would go about town smelling of soap - in fact quite the contrary - I smelt like a woman of great taste and elegance. I was lucky enough to have my mother who owns or has once owned all the perfumes a connoisseur of smell should own, Elizabeth Arden Red Door, Yves Saint Laurent Opium, Christian Dior Poison, Chanel No 5, Chanel Allure and her now signature smell Bulgari Amethyste - her perfume collection inevitably became my perfume collection.
I have never been...