Happy Blogging – Inspired by Nicola Formichetti

Inspired by Nicola Formichetti - Elle Collections Magazine Winter 2011 For the millions of fashion bloggers out there, many of us remain in a sea of anonymity – waiting for a success that might resemble the likes of Scott Schuman, Tommy Ton, Susie Bubble, Byran Boy and the steadily rising number of bloggers that are surfacing into the mainstream. Those that have avoided the digital haze will understand little about those of us who have become digitally dazed as a profession. We've had to develop our digital skills and our digital marketing techniques at the same pace as the ever advancing digital technologies that update, reinvent and innovate just to be able to showcase whatever our initial talent might be, that ultimately led us to blog in the first place. Members of the digitally dazed may frequently come face to face with a lack of understanding, which often leads to the profession being underestimated or scoffed at. In all honesty, before embarking...
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Katerina Drury – The Drury’s In

The Drury’s IN!As one of the fashion industry’s brightest young talents, Katerina Drury’s already wowing the industry bigwigs. ‘I was so shocked when I won it took a week to sink in. It’s very nice to be the winner and has made me lots more confident in all my work and studies.’ Katerina Drury is reflecting on having recently won the Fashion Awards Direct competition that took place during London’s Fashion Week this year. She was shortlisted from one hundred and thirty young designers alongside twenty two other entrants. Eventually twenty two became one and Katerina, despite being only eighteen years old claimed the top accolade on the runway in front of fashion VIPs from Harrods, ASOS and Grazia. Her excitement is infectious and inspiring. She’s an A Level student from South East London’s New Cross, she’s modest and totally unpretentious, all of which make her so endearing and deserving of her achievement. Needless to say it was Katerina’s design for the competition...
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