Perfume Adverts 2010 – The Pungent Smell of too much Perfume

How do you sell a smell? It is a shame for me to admit that in the times of financial hardship the first charm I will compromise is perfume. I came into the wonderful world of scent particularly late in life. When my friend used to display her empty perfume bottles on a glass shelf as though they were trophies and always ask for a new perfume for Christmas and birthdays I was far more concerned with shoes and jewellery.  This never meant however that I would go about town smelling of soap - in fact quite the contrary - I smelt like a woman of great taste and elegance. I  was lucky enough to have my mother who owns or has once owned all the perfumes a connoisseur of smell should own, Elizabeth Arden Red Door, Yves Saint Laurent Opium, Christian Dior Poison, Chanel No 5, Chanel Allure and her now signature smell Bulgari Amethyste - her perfume collection inevitably became my perfume collection. I have never been...
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Inamo – Soho London

Inamo – Soho London

Located in the middle of Soho, Wardour street is host to Inamo, the oriental fusion restaurant. The decor, although incredibly minimal has a stylishly modern and chic appeal, the monochrome of the white walls and chairs, edged with black borders creates a clean and simplistic finish, juxtaposed by the red snowflake kitsch pattern that garnishes the windows. Tables are lined up literally inches apart and being unfortunate enough to be seated against the back wall, sliding in and out between the tables for necessary bathroom visits, gave my neighbours a discomforting amount of bum in their plates. Due to the proximity of neighbouring tables I was also able to decipher most of their conversation, which in turn they exchanged in whispers. Like most patrons of Inamo, my partner had been drawn in by Inamo’s unique and innovative concept - the technological self ordering system and ambience selection. Above each table in the restaurant, set in a large white cocoon like lampshade...
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